Liv Shine launches CCLA Agency for emerging creators

Liv Shine has expanded from beauty influencer to creator economy entrepreneur with the launch of CCLA Agency and Creator Club LA in Los Angeles. The platform combines mentorship, PR, talent representation, and brand-building support for creators aiming to turn attention into durable businesses. Why it matters: - CCLA Agency is aimed at a creator economy shift where visibility alone is no longer enough to build a lasting business. - The platform is designed to help emerging creators develop ownership, professional representation, and brand revenue streams. - The launch adds another Los Angeles-based player to a crowded market for creator services, but with a focus on mentorship and long-term career building. What happened: - Liv Shine launched CCLA Agency, also called Creator Club LA, as a creator-focused mentorship, PR, and talent development platform. - Shine is a Los Angeles-based fashion and beauty creator, entrepreneur, and real estate investor with more than 1.5 million followers across social media. - The platform is offering mentorship, education, networking opportunities, brand partnerships, and professional representation for creators. - Applications are now open for the CCLA Mentorship Program. - Shine is also developing a reality television project centered on entrepreneurship, reinvention, ambition, and life in the public eye. The details: - Creator Club LA has three membership tiers: Shine Social, Shine Studio, and House of Shine. - Shine Social focuses on community networking, events, and creator connections. - Shine Studio includes educational workshops, group mentorship, content creation support, and brand readiness training. - House of Shine offers premium mentorship, personalized growth strategies, priority access to opportunities, and direct guidance from Liv Shine. - CCLA Agency also provides talent management, PR support, influencer marketing campaigns, brand partnerships, and social media strategy. - Shine previously owned and operated a salon in Israel before relocating to the United States. - Shine rebuilt her career through social media after starting over in the U.S. - Her public story includes leaving an ultra-Orthodox religious community, rebuilding financial independence, raising her daughters, and recovering after a house fire. Between the lines: - Shine is positioning CCLA Agency as both a service business and a community built from her own reinvention story. - The model reflects a broader creator economy trend: influencers are packaging audience reach into media, consulting, and representation businesses. - The emphasis on mentorship and business education suggests CCLA Agency is targeting creators who need structure, not just promotion. What’s next: - CCLA Agency will likely use the open mentorship applications to recruit creators for its first cohorts. - Creator Club LA membership programming will expand through events, workshops, and direct mentorship offerings. - Shine’s reality TV project could broaden her profile and potentially feed new attention back into the agency brand. The bottom line: - Liv Shine is turning her personal creator success into a platform meant to help other creators do the same.